Sony navigates by light of the power ballad
180 LA nails the power ballad in all its bombastic glory in this amusing video for Sony's in-dash navigation systems with Tom Tom GPS and advanced music technology. The ad rockingly informs consumers...
View ArticleBoost Mobile Offering Plans Without the Puppets
Here's an amusing little spot from 180 for Boost Mobile. It's populated by ceaselessly upbeat puppets who hound our hero from the moment he wakes up. Like most of this carrier's commercials, this one...
View ArticleAd of the Day: Mitsubishi
This is such a great and simple idea, it's surprising no one's thought of it before (I know, I know, you're going to tell me someone has done it before): Demonstrate your vehicle's handling and...
View ArticleAd of the Day: Mitsubishi
Normal, Ill., is one of those American towns—like Intercourse, Pa., or Goobertown, Ariz.—that's known mostly for its goofy name. But unlike many oddly named places, Normal has the added authenticity...
View ArticleAd of the Day: Boost Mobile
Boost Mobile wants you to feel safe. The Sprint-owned mobile provider is out with a new spot that parodies the slit-your-throat thriller genre to peddle its "Shrinkage" plan—an option, the company...
View ArticleAd of the Day: Sony PS Vita
It's an all-too-familiar experience. You've punched a hole the size of the Holland Tunnel in the slime-drooling alien overlord with an incredible trick shot using your very last shotgun shell, and...
View ArticleExpedia Lets Travelers Tell the Story in First Ads From 180LA
Expedia.com this week introduced a new brand campaign—its first work from new agency 180LA—under the theme "Find yours." The effort kicks off with an anthem spot stitched together entirely from...
View ArticleMitsubishi Identifies Your Most Pretentious Facebook Friends, and Runs Them Over
Here's an app for anyone who's daydreamed about mowing down annoying Facebook friends with large, fast-moving vehicles. "Mitsubishi Unpretentious" analyzes content from your friends' Facebook pages to...
View ArticleAd of the Day: Adidas
If there's one thing I love, it's watching my favorite sports organization score a goal unit against the sports organization from that place I've always hated. Seriously, I am occasionally a football...
View ArticleAd of the Day: Expedia
Whatever the risks and rewards may be, more and more brands are openly coming out in favor of same-sex marriage—with the significant attendant media coverage surely being part of the point. Oreo's...
View ArticleAd of the Day: Expedia
Expedia's journey through darkness into light continues. The travel site isn't shying away from big, difficult topics in its "Find yours" campaign from 180 LA. Back in October, it unleashed a powerful...
View ArticleAdidas Turns Bull's Injury Into Inspiration
Last April, just two months after Adidas inked Derrick Rose to a 14-year contract worth at least $250 million, the National Basketball Association MVP blew out his knee, and sports marketers...
View ArticleRG3 Clarifies Adidas Ad Saying He'll Be Ready for Season Opener
Never let the reality of a serious injury get in the way of a good advertising slogan. That appears to be Adidas's thinking with its new Robert Griffin III commercial from 180LA, which declares that...
View ArticleAd of the Day: Pepsi
It's been a big year for Beyoncé. She sang (sort of) at President Obama's second inauguration, performed a colossal Super Bowl halftime show, starred in a 90-minute HBO "documentary" chronicling her...
View ArticleYouTube's 10 Most-Watched Ads in April
It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more than 2012's most-watched spot did...
View ArticleFilmmaker Garth Davis Dreams a Whole World for Sony 4K Televisions
IDEA: Sony's 4K Ultra HD television, with four times the resolution of regular HD, literally stops people in their tracks. Filmmaker Garth Davis saw one at the Sundance Film Festival and ended a...
View ArticleAd of the Day: See a Live Actor Morph Into a CGI Hero in This Gaming Spot
It's a more-than-familiar narrative: At the end of the world, you'll do horrible things to survive. But this new spot from 180 Amsterdam, for the post-apocalyptic PlayStation 3 game The Last of Us,...
View ArticleThe Bull-White House Will Create Ads for Corona Extra Overseas
The Bull-White House has parlayed project work for Anheuser-Busch InBev into a shot at one of the brewer's biggest brands. A-B InBev has hired the New York shop to lead advertising for Corona Extra in...
View ArticleExpedia Travels Back in Time to Recreate Your Best Throwback Thursday Photos
Expedia and 180LA have done a nice job lately of thinking more broadly about the concept of travel, going beyond physical journeys into emotional, even spiritual ones. (Among its more memorable ads...
View ArticleZumba Fanatics Jerk and Twerk at Work in Brand's First TV Spot
Sometimes you just gotta werk it out, even though you're at work. So says Zumba's first TV spot ever, created by 180LA, showing Zumba enthusiasts jerking and twerking almost against their will as the...
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